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What Is UX Design?

In the simplest terms, UX design is about making the user’s experience with the product the best it can be. It aims to attract people to a site they are interested in; then, once they are there, to make their journey from the homepage to purchasing the product as easy and fun as possible.

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Why Do We Use UX Design?

The benefits of UX design are two-fold: UX design improves the experience for the user of that product. Good user experience increases the adoption of that product. The goals of UX design include: To understand the goals and context-of-use of potential users or customers. To use that understanding to design a product, service, or app within the constraints of business and technology.

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What steps make up the UX design process?

The UX design process can be divided into four key phases: user research, design, testing, and implementation. While the UX design process does typically take place in that order, it’s important to note that UX is an iterative process. As a UX designer, you’ll often hear the phrase “Design is never finished!” This is because, throughout the UX design process, you’ll uncover new insights that may lead you to rethink your design decisions so far. Expect to revisit and repeat certain steps in the UX design process as you continuously optimize and improve your designs.

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6 Steps in A Common UX Design Process

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Research

This is the very first steps that any design process will need. Start thinking about your users. Who are they, where are they from? Where can you find them? Take a look at all the requirements, and list out the questions about things that is still in doubt, even things that you are sure about then give it to the users.

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Analysis

Great, so now you got some first data about your users, what they need, what they expect. The next step is to summarize those users into user persona, you may get 2, 3 or more personas from what you collected. But wait, what is a persona?

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Create User Stories/Scenario Map/Sitemap

The reason to let the team in; team here includes: visual designer, UI designer, probably any designers, product managers, the VPs, developers, QA also can join at this stage; is to give a chance to everyone to understand the products at the very beginning, everyone owns the product, not only PMs.

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Design

Many designers like to do high fidelity wireframes, but in my process, let’s stick the lo-fi first. Reason is you don’t want to spend much time on drawing, but to spend more time on exploring the designs. Wireframes help you to do that

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UI, visual design and deliver

However, this UI part is quite complicated to get it right. Reason is some startups are not trying to do much works at their first or beta release. But later on, UX and UI need to stay very closed with each other. UI is about beauty, UX sometimes has different approach, so the two needs to agree on each other. Be strict on colors, spacing, padding, font size.

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Validate designs

So finally developers finish the first version of our awesome application, let’s roll out to users. Here comes our important part of the job, validate the design.